{"id":2488,"date":"2023-10-11T13:34:52","date_gmt":"2023-10-11T13:34:52","guid":{"rendered":"http:\/\/lateralbranding.com\/proyecto\/cereales-style-golden-bridge\/"},"modified":"2023-10-11T21:03:44","modified_gmt":"2023-10-11T21:03:44","slug":"cereals-style-golden-bridge","status":"publish","type":"projects","link":"http:\/\/lateralbranding.com\/ca\/proyecto\/cereals-style-golden-bridge\/","title":{"rendered":"Cereals Style Golden Bridge"},"content":{"rendered":"\n<p>Abans del seu redisseny, aquesta l\u00ednia Style era el tipus de gamma de cereals que presentava a les seves caixes una silueta femenina en actitud gimn\u00e0stica. Com succeeix a altres categories, en utilitzar aquesta simbolitzaci\u00f3 les marques apunten cap a un target femen\u00ed i es llan\u00e7a un ambigu missatge la interpretaci\u00f3 de fons del qual bascula entre \u201cproducte saludable\u201d i \u201cproducte per fer r\u00e8gim\u201d.<\/p>\n\n\n\n<p>Quan es donen aquests casos la nostra recomanaci\u00f3, compartida pel client, \u00e9s ser honestos. Era pertinent mantenir un enfocament m\u00e9s femen\u00ed per altres vies com la cal\u00b7ligrafia o la fotografia.<\/p>\n","protected":false},"featured_media":2472,"template":"","client":[21],"class_list":["post-2488","projects","type-projects","status-publish","has-post-thumbnail","hentry","client-aldi"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cereals Style Golden Bridge - Lateral Branding<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/lateralbranding.com\/ca\/proyecto\/cereals-style-golden-bridge\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cereals Style Golden Bridge - Lateral Branding\" \/>\n<meta property=\"og:description\" content=\"Abans del seu redisseny, aquesta l\u00ednia Style era el tipus de gamma de cereals que presentava a les seves caixes una silueta femenina en actitud gimn\u00e0stica. 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