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Amatller cup and saucer
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Amatller cup and saucer

Recovering and designing this piece for drinking hot chocolate "a la taza", Amatller spreads the culture of chocolate of which the brand has been a part since 1797. The irruption of chocolate in Europe, especially since the 17th century, created its own objects to consume it. The "jicara" is a small, tall and narrow cup without a handle that was used to drink hot chocolate. It is complemented by the "mancerina", a plate that is used as a tray with a clamp in its centre.

Its history dates back to the 17th century. The mancerina was conceived by the Marquis of Mancera, viceroy of Peru, who organized celebrations in his palace serving cakes, pastries and cups of hot chocolate “a la taza” that, more than once, would spill over the dress of a lady. To avoid these accidents, the Marquis had the design of a plate with a clamp made so that the cup would be held by the clamp, without the risk of the chocolate pouring over.


Amatller, Advertising

Beauty and the Beast

Beauty and the Beast

This simple piece of print advertising for Castey was created to communicate the set of brand values rather than a specific message as a USP-Unique Selling Proposition. The "Beauty and the Beast " ad aimed to express the hardness of the pieces ("hi-quality") in front of the lure of the lobster as an haute cuisine ingredient, a qualitative image reference for the brand ("hi-cooking"). But it can also be interpreted inversely: in this case the "Beast" would be the lobster and "Beauty" would be the casserole dish. An attribute by no means wrong taking into account the excellent look of Castey's pieces, developed by prestigious, award-winning industrial designers.


Castey, Advertising

Yellow over Black

Yellow over Black

Consistency in technical innovation and high-quality product design allows the value of a leading brand like Castey to end up transcending these qualities. It is under these circumstances that, when launching its new collection of black metal pieces, Castey's well-gained reputation allowed them to publish a print ad that goes beyond merely showing a good shot of its new pans and casserole dishes. No matter how extraordinary the pieces are, which of course they are.

In the case of this advertising teaser, "Yellow Over Black", black obviously refers to the brand's black cast iron pieces, but leaves the role of yellow to be discovered later on. The print ad announces Castey's new cookware line as if it were a seasonal fashion collection. This advertising piece was first used to build expectation at the prestigious Ambiente Fair in Frankfurt.


Castey, Advertising

Campaña Vulcano
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Campaña Vulcano

Following the initial "Yellow Over Black” teaser, the graphic campaign now shows the different pieces in the Vulcano collection. It maintains the same style of visual communication and transmits values pertaining to a quality brand in this market, such as its distinctive level of technical and aesthetic innovation.

The spotlight falls on the symbolisation of the collection, the body of the colour model, which in various postures and framings always shows an accessory in yellow silicone - the link with the pieces in the Vulcano collection.


Castey, Advertising

Artic Campaign
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Artic Campaign

To maintain the brand’s new general communication code, a campaign was produced creatively parallel to that of the Vulcano collection. In this way, the link between Castey and its new Artic collection, the brand’s first in stainless steel, was more evident.

In the case of Artic, a man’s body totally painted in silver represents the new collection in stainless steel. It visual impact transmits the corporate values of innovation and look, in the tone of communication of a market leader.


Castey, Advertising

Senso Campaign
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Senso Campaign

The overriding aim of the Senso graphic campaign was to be able to appreciate the design of the cutlery. In different productions, pieces are presented from each of the sets the collection is divided into, highlighting their specific use by associating them with the corresponding food.

The graphic design of the campaign deliberately shares a style very similar to that of other Castey advertising pieces, as it is the first cutlery collection of a brand until now exclusively renowned for creating cookware collections. Therefore the claim “Castey, from the kitchen to the table” expresses the priority concept to be transmitted.


Castey, Advertising

Lateral Branding Mugs

Lateral Branding Mugs

An introductory self-promotion project, when it is crucial to be known yet the most indispensable element to achieve this is necessarily scarce: projects.

We reproduced two of the hundred-year-old mosaic floors in our office in a practical object, for daily use, thus minimizing the advertising aspect of the gift.


Lateral Branding, Advertising

Simón Coll Tradition cup and saucer
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Simón Coll Tradition cup and saucer

This “mancerina”, the set including a "jícara" (chocolate cup) and its saucer, reproduces historic graphic motifs of the Simón Coll brand. The sailing ship harks back to the transport of cacao from the Americas and Africa around 1840, the time when the firm was founded, for the purpose of toasting the cacao beans and producing chocolate. This cup and saucer express the oldest way of taking chocolate in Europe, as a hot drink in a cup, well before solid chocolate was created. A drink with Aztec origins that the Spanish modified by adding sugar and serving it hot.


Simón Coll, Advertising

Cocoa design cup and saucer
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Cocoa design cup and saucer

In addition to the set decorated with elements of the oldest graphic tradition of Simón Coll, a new model of mancerina (chocolate cup and saucer) has been designed reproducing the richness of the vegetal motifs around the cocoa tree, such as the large leaves, the multicoloured cocoa pods or the tiny flowers.


Simón Coll, Advertising

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