Bach, a strongly-positioned brand in white wines, decided to market a wine produced from Muscat grapes and of the “frizzante” type - in other words, slightly carbonated as a result of natural fermentation.
Although the brand has a classic and traditional character, the competitive orientation of the product at the briefing indicated that this should not hinder creativity in the approach to its packaging, beyond maintaining Bach as the brand name.
In other aspects, they wanted to get away from the traditional green code of many white wines. We selected a stylised bottle in intense blue glass, capable of transmitting the product’s freshness and lightness. The profile was that of a pleasant wine, refreshing and easy for a very wide audience, ideal for unceremonious enjoyment, as an aperitif or with meals. In short, a tone of communication much more relaxed than the norm in wines gave rise to greater graphic freedom in order to achieve a strong and personal impact capacity.
The solution combines simplicity with forcefulness in the proven duotone of white and blue. The label presents an inner die-stamp with the schematic shape of a fish with small bubbles over the blue of the bottle. Culinary pairings apart, the fish motif introduced the bubbles as a feature of this wine, an aspect expressed more obviously through the type of closure and stopper used. The swing-tag in the form of a fish hanging from the neck of the bottle adds a cheerful wink that attracts attention on the shelf.