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Baldo and Kimba, pet food brands
A redesign of the visual identity of the Baldo and Kimba brands dedicated to pet food and associated products, aimed at dogs and cats respectively.
The packaging redesign project also addressed the identity of the Baldo brand. The reproduction of specific calligraphy, with the fluidity of the handwriting, gives it a friendly and familiar feeling. The predominating structure on the packaging of the products - the blue circle including the rest of the text - contrasts in its formality with the reproduction of the trademark, which stands out despite its moderate size. A work carried out in parallel with the Kimba cat food brand.
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Baldo, dog food range
Redesign of the packaging for the dry dog food products under the Baldo trademark, sold at generalist points of sale.
To represent each pet, different customised illustrations were produced, which are of a highly detailed, pen-and-ink type and in a hyper-realistic style, and stand out over the white background common to all the brand’s products. The distinction between each product is made using the particular colour of a large circle that combines all the information, from the trademark to the net weight. The character of the design comes from a simple and forceful idea that especially lies in the quality of the illustration (see image 3) in its rich complexity compared to the simplicity of the other elements with which it coexists.