Brand updating maintaining its main traits, its distinguishing circle and its tall "ll", but improving the brand legibility through adjustments in typography, size and space between letters.
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Balliu General Catalogue
Creation of the company catalogue using cards for each product, containing complete and complex information, clearly structured to be accessible and practical. The flexible structure of separable cards was chosen to adapt to the brand’s extensive and frequently changing portfolio of products, abundant technical information with various options of finishing details for every reference and the importance of international clients. The visual concept is based on simplicity and efficiency, which helps to underline the order and clarity of the contents.
The catalogue, like an X-ray of the company, becomes material used to elevate the brand image and underline its most relevant values, particularly its position as an expert specialist, its ability to innovate in technical and aesthetic aspects and its versatility and capacity to provide complete service.
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In addition to the general catalogue, three mini-catalogues were created by dividing references according to type of client and product. Following the same criteria, folders were created to be able to deliver individual cards.
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Design and programming of BALLIU's website, an outdoor furniture company. The main challenge was to provide a simple access to its ample catalogue so as to visualize, one by one, more than 300 options of product, ensued from the combination of different models and structure materials with all their finishing options in terms of colours and fabrics. At the same time it enables a vision of all the variaties available on every single model.
BALLIU's exporting dimension justified the incorporation of an interactive general product catalogue that could be easily modified from the head office with a simple contents manager. This on-line catalogue allows to unload the information related to any product; its picture, characteristics and specifications. The advantage of an immediate updating and the facilitation of the commercial management is only comparable to the cost reduction achieved in comparison with the expenditure of delivering product cards, photographies and physical catalogues worldwide.