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Viñedos de Malpica
This range of three wines from Bodegas Osborne is export-oriented, especially to non-European markets. In this sense, the most important issue in the briefing was to give clear indications about its origin to the buyer before the shelf, since the country of origin is an important criterion when deciding to choose an imported wine.
Stylistically, responding to a classic code such as that of the traditional Spanish wine helps this type of customer. The resulting perception of authenticity gives you confidence in your expectation of quality when choosing an Old World wine. The inclusion of the Osborne “toro” (bull), not only in the brand signature but also in the label illustration, is a valuable element both for the clearly Spanish reference and for the iconic value of this popular Osborne symbol.