Projects
Abadia de Poblet
Amatller
Ambientadores Aldi
Bach
Baldo / Kimba
Balliu
Bodegas Bilbaínas
Bodegas Osborne
Castey
Ceras Roura
Codorníu
Copa Sabia
Cotecnica
Cousiño-Macul
Dominante
Ederra
Frizz
Fundix
GoldenBridge
La Granja
La Vicalanda
Lateral Branding
Legaris
Mariebel
Mas Pere
Masdeu
Möller For Man
Ocean
Pastoret
Puro Arte
Raimat
Rondel
San Miguel
Scala Dei
Signat
Simón Coll
Snacks Aldi
Tayaimgut
Via Avgvsta
Viar
Viña Pomal
Viña Zaco
Voortrekker
--
Strategy
Naming
Brand
Stationery
Catalogue
Packaging
Advertising
Web



Info
Contact
Projects
Roura brand
1 2 3

Roura brand

Ceras Roura has been producing candles since 1912 and is the Spanish market leader. A constant feature of the sector and at an international level is the representation of the flame as a symbol associated with the brands. Roura was no exception (see images 2 and 3), although it was by no means an original historical element.
The style of the flame motif and the typography used so far in the brand clearly points to a time when everything that seemed modern and industrial was imposed on what was considered "old" as traditional or artisan traits. A change parallel to the one that the candles experienced when they became a massive product, present in supermarkets and department stores, having been a typical article in specialized shops before.

In the current situation, accelerated market competition requires brands to differentiate themselves if they are to maintain value. The most honest and effective differentiation is the one based on what you are, without giving up anything valuable that is your own. Unlike many competitors, Roura is a family business with more than 100 years of experience, with values that it maintains despite its important industrial dimension and that today, - a very important aspect - distinguishes it from a quality level in the market with standards that are often not very demanding. These reasons led us to take as a reference a brand used in the 1930s with a classic, clear and timeless typography. When choosing this simplicity, it was valued to achieve a good coexistence between the brand and the visual personality of each range or product, avoiding incompatibilities of style.


Ceras Roura, Brand

Roura scented candles
1 2 3 4

Roura scented candles

Few products must have broadened their usability as candles have. In addition to the original lighting functionality, they can also be used as aroma diffusers or as decorative objects. This growing multi-sensoriality has turned candles into objects as subtle as they are powerful, capable of giving character to spaces, creating or modifying environments and influencing people's states of mind.

To convey all this richness demands a delicate and attractive presence as well. In this range, even the profile of the chosen aromas respond to a level of sophistication that must be respected and maintained when designing its presence as an object. According to this perception, the illustrations that appear on the cardboard boxes are more evocative than strictly descriptive.


Ceras Roura, Packaging

Roura Flowers & Fruits candles
1 2 3 4 5 6 7

Roura Flowers & Fruits candles

The most popular perfumes of certain flowers and fruits have been the most popular aromatic bases used in scented candles. The key difference between candles lies in the original quality of the scents used and the know-how of a good candlemaker who, instead of merely producing a strong initial scent even without lighting the candle, knows how to extend the duration of the scent with the same intensity while the candle remains lit, from the beginning to the end.

This is the case of the Roura candles. It was necessary that the quality of their scented candles be reflected in the well-cared-for appearance of the cardboard cases containing them, worked with artistic illustrations that identify each perfume.


Ceras Roura, Packaging

cat
esp
eng