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Copa Sabia Cavas
When the aim of a project is expressed as a slight redesign, it can be more difficult than taking on a new creation. In this case, the margin of action was limited inasmuch as the brand had already managed to create a not inconsiderable dip in sales in its export market.
The distance of this market from the original world of cava explained some aspects, such as the choice of the name “Copa Sabia” as trademark of the range and the unrelated appearance of a heraldic shield as its symbol.
From its original presentation (see image 3) we maintained the importance of the large metal frames of the labels. On the other hand, we deleted the simulation of the texture of the cork in the metal capsules to recover the nobility of the clean material. A conceptual exercise consisted of relating name and symbol, for which the inclusion of a grail-type vessel in the shield illustration sufficed. The shield was redesigned to enrich the whole and also to appear in watermark form in various areas of the labelling.