Projects
Abadia de Poblet
Amatller
Ambientadores Aldi
Anne Möller
Bach
Baldo / Kimba
Balliu
Bodegas Bilbaínas
Bodegas Osborne
Castey
Ceras Roura
Codorníu
Copa Sabia
Cotecnica
Cousiño-Macul
Dominante
Ederra
Frizz
Fundix
GoldenBridge
La Granja
La Vicalanda
Lateral Branding
Legaris
Mariebel
Mas Pere
Masdeu
Möller For Man
Ocean
Pastoret
Puro Arte
Raimat
Rondel
San Miguel
Scala Dei
Signat
Simón Coll
Snacks Aldi
Tayaimgut
Via Avgvsta
Viar
Viña Pomal
Viña Zaco
Voortrekker
--
Strategy
Naming
Brand
Stationery
Catalogue
Packaging
Advertising
Web



Info
Contact
Projects
Dama de Plata
1 2

Dama de Plata

Viña Cousiño-Macul is a living history of wine in Chile and, at the same time, of the family that founded it in 1856 in the privileged Maipo valley and is still in charge of its management today. This awareness of legacy and tradition undoubtedly influenced the seventh generation to decide to give prominence to a notable historical member of the family to build the story of a new wine for the US market, one of the main ones for a company that exports more than half of its production.

The work of the founder, Isidora Goyenechea, was so relevant and recognized that she earned the nickname of "La Dama de Plata", the Silver Lady. Hence the name adopted by this wine which is completed with a visual tribute on the label to the memory of a woman who advanced to her time by not hesitating to put into practice her remarkable ability and far-sightedness.


Cousiño-Macul, Packaging

cat
esp
eng