Ederra Reserva and Crianza
Together with Viña Pomal, Ederra is one of the historical brands of Bodegas Bilbaínas. In recent years, Ederra had lost its visual identity by taking on a label structured exactly like that of Viña Pomal, which had previously been “modernized”. This led to a situation in which the two were only distinguishable by the name on the label. In addition to the disputable question of squandering the rich history of two brands, this also led to confusion on the market, as the two wines were nearly identical in look but belonged to two different price ranges.
The proposal had to respect the classical formalism of the brand, which obviously belonged to the same family as Viña Pomal. However, the problem of Ederra’s then excessive and damaging similarity was solved by eliminating a trait added in the previous redesign that is part of the visual make-up of Viña Pomal: the line that frames the front label on its wines. At the same time, Ederra once again took on the royal coat of arms as its symbol, which in 1925 accredited it as the wine consumed on a daily basis in the Royal Palace during the reign of King Alfonso XIII.