1 2 3 4
The FUNDIX catalogue, for this brand of cast aluminium cookware, had to have a simple, intuitive organization due to the variety of pieces, their different finishings and the colours available in the pieces with a handle.
The structure was created around the most basic criteria, creating groups from a selection of piece types and then moving on to details of personal preference. An artistic photograph of each type of piece opened every section, serving as a visual introduction to the different references. The catalogue follows the brand’s chromatic guidelines and a clean and uniform layout that reinforces the clear comprehension of the brand offer.
Arte y Regalo Cover
FUNDIX's advertising mainly targets the trade. As it is still a young cast aluminium cookware brand, it was convenient that its communication be closely related visually to the rest of the brand elements, like its packaging, product catalogue or website. For this reason, photographic images of the product have often been used, following the same visual line used in other brand elements.
1 2 3 4
In addition to its function parallel to the brand catalogue, FUNDIX's website was meant to enable the on-line purchase of the brand's cast aluminium cookware pieces. It was important for the online procedure to be user-friendly and provide easy and intuitive navigation, allowing users to correct any possible mistakes throughout the purchasing process.
In this respect, the key question was to reflect a catalogue of pieces with a multitude of different sizes and finishings. Finally, something which is not even possible in a shop: the user is able to visualise all the references and easily change any of the specifications or correct their order up to the last moment before purchase, without having to move back to previous pages or restart any step.
The site was created to allow the company to include any discounts it may offer, to insert adds or signs and to modify prices on any reference, as well as discount cookware sets in a special "Outlet" section.
All these options are only possible using a programme that allows the company to intervene directly and easily in its on-line offer: changing references, modifying models, updating prices, etc.