High Note, Argentinian wines

Distributed in the US by Winebow Group, High Note are two Argentinian wines that come from vineyards located at a high altitude at the foot of the Andes. This speech was the basis of the previous presentation, but the purpose now was to give an absolute turnaround given the little interest that an expert approach aroused in the target. Actually the aim was to attract an uninitiated Anglo-Saxon consumer, who buys and drinks wine sporadically and in a social context.

The objective was above all to achieve visual impact and quality perception with two premises: to support the musical allusion of a consolidated name to be retained, High Note, and to associate wine with the attractive profile of a non-conventional Argentinian identity. The chosen solution unites both aspects in a magical dimension whose interest stems from the evocative capacity of an image that goes beyond explicit.