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La Vicalanda Gran Reserva Presentation
The introduction of the new GRAN RESERVA LA VICALANDA wine from Bodegas Bilbaínas required print material for use during its presentation to the specialized press, opinion leaders and select potential clients. To explain the expert ingredients behind this iconic wine, from one of the oldest and most emblematic La Rioja wineries, it was necessary to use materials whose perceived quality and sensory attraction endorsed the wine’s quality even before tasting it. Therefore, the usual presentation folder was discarded, having considered it to be insufficient to transmit the category of a wine that represents the top level of quality and price in the current Bodegas Bilbaínas range.
The desire to stand out led us to adopt an elegant and personalized publishing format. The covers lined with fabric and text in low relief and stamping open up to a long, fold-out pagination. The information was written and structured in sections, illustrated by alternate pages of photographs reproduced in gold and black, the colours that appear on the label of the bottle. The perception of value invites customers to look over it slowly and to save it.
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La Vicalanda Stationery
The winery needed branded stationery materials to present its new Gran Reserva wine and the LA VICALANDA brand was applied to these materials, which are essential to the brand's operations. The project focused on conveying quality through images, materials and finishings, in accordance with the brand positioning and the winery’s prestige.