Letona, fresh milk

Letona is a brand with more than one hundred years of history, leading the Catalan market of fresh milk in the hotel and catering industry and in the refrigerated shelves in food halls. Under these circumstances the best way to boost your growth is by promoting market expansion, attracting new consumers or favoring a higher frequency of purchase or a higher volume per purchase of the category you lead.


The visual of Letona did not reflect the status of the brand in the market, the redesign being an opportunity to capitalize it better. At a conceptual level, fresh milk, like no other, has the most positive attributes of the milk category: its most authentic, pure and tasty naturalness. To express it without artifice in Letona's presentation was to proclaim that you offer the best natural flavor of fresh milk.