The names mark them out. The distributor who chose this highly traditional expression as a brand name for two wines aimed at export markets probably thought it was totally ideal, due to its original Spanish stamp and to being easily understood as a promise of outstanding winemaking.
Nevertheless, visually expressing what may be “Pure Art” is a much more committed, if not controversial, matter. As this had to be done in any case, the solution was to make the “pure art” mentioned exclusively graphic, focussing on the reproduction of the brand itself which dominates the entire label. As a result of this, both wines take on a highly contemporary character and style, as well as a very personal and forceful presence on the shelves, without losing the initial input that gave meaning to the brand name.