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Raimat Wines Redesign

Raimat Wines Redesign

Packaging redesign to make the brand’s image profile more effective competitively with consumers while simplifying and making the label more sustainable, in line with the environmental sensitivity that has developed out of Raimat’s long use of integrated production. Differentiating the different brand lines, expressing specific values and establishing a clear value hierarchy among them.

BRINGING REALITY AND POSITIONING CLOSER TOGETHER.

The redesign of Raimat’s extensive line of wines had to overcome the gap in brand perception, both in the domestic market and other export markets where the brand is particularly important. The difficulty lay in more clearly reflecting the values of the brand’s origins and traditions in a way that didn’t break from the previous design, as the packaging had already undergone significant graphic modifications over a short time period. Nor was the previous plastic label in line with the decision to capitalize on decades of integrated production, which means this element should also be more austere and sustainable.

Maintaining the dominant black and white color scheme on the label was the main resource in ensuring visual continuity. The new label better expresses tradition, the value of Raimat’s historical and geographical origin, without sacrificing its modern cleanliness, all the while reinforcing the brand’s quality perception, technological capabilities and innovative sprit.

Global project Raimat.


Raimat, Global Project, Strategy

Raimat Vallcorba
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Raimat Vallcorba

Raimat Vallcorba is an excellently blended wine that shows the high quality this winery is capable of offering. The lower, white label is made larger in size and visual weight in order to display the enological characteristics of the wine in copper-stamped text.

This execution is part of the global project Raimat.


Raimat, Global Project, Packaging

Gama Castell de Raimat
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Gama Castell de Raimat

The sub-brand Castell de Raimat groups together varietal wines grown and vinified on the Raimat grounds. According to the visual structure defined by the brand, the lower, white label displays all the specific information. This includes brief tasting notes for the wine in question and an illustration of the castle that overlooks the vineyards, reinforcing the brand’s roots in this line.

This execution is part of the global project Raimat.


Raimat, Global Project, Packaging

Raimat Terra
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Raimat Terra

Liderpack 2010 Award.

Raimat Terra groups the future line of Raimat wines born from the winery’s certification as an organic vineyard, as they use no agrochemical products. Reflecting these same ideals, the packaging uses environmentally friendly materials: a lighter bottle, tin capsules printed with water-soluble ink, and a natural cork stopper, as well as eco-friendly labels.

For the Raimat Terra wines, the upper label displaying the brand is set apart from the rest of the Raimat wines by changing the black background for a brown tone. The lower, white label shows an embossed grape-leaf vein.

This execution is part of the global project Raimat.


Raimat, Global Project, Packaging

Raimat Abadia Line

Raimat Abadia Line

The design for Raimat’s most well known line, in both domestic and foreign markets, establishes the brand’s visual personality by introducing a two-tone double label that is also used in the rest of the wines (the varietals, special blends and organic wines). It also marks the structure for the other brands and claims: Raimat on the upper label and the sub-brand for the product line and the varietal on the lower label.

This execution is part of the global project Raimat.


Raimat, Global Project, Packaging

Raimat Clamor Line

Raimat Clamor Line

The Raimat Clamor line is made up of three every-day wines: a red, a white and a rosé. Unlike the double label of the rest of the Raimat wines, these three products from the basic line have only one white paper label that replaces the previous transparent plastic design that didn’t properly reflect the product’s quality.

This execution is part of the global project Raimat.


Raimat, Global Project, Packaging

Raimat Chardonnay-Xarel·lo Cava
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Raimat Chardonnay-Xarel·lo Cava

One of the characteristics of Raimat’s sparkling wines is their use of varietals not frequently seen in cavas, which is reflected in a unique image on a personalized bottle shape. Both aspects change with the new Raimat Brut Nature cava: which proposes a blend of the international Chardonnay varietal and the Xarel·lo, one of the three grapes typically used to make cava, in a traditional bottle.

This balance is manifested in the packaging design by striking a balance between the different codes used for Raimat wines and sparkling wines, as well as a compromise between the restraint, visual simplicity and strong chromatic contrast of the Raimat visual identity and the shinier, lighter, brighter and more festive world associated with image of cavas.

This execution is part of the global project Raimat.


Raimat, Global Project, Packaging

Raimat Abadia Bag-in-Box

Raimat Abadia Bag-in-Box

Bag-In-Box is an essential format for some Scandinavian markets in which Raimat, and its Abadia line of wines in particular, are well established, as the demanding consumer insists on good wine for every-day use without giving up the convenient pricing of a more affordable format.

Respecting the characteristic separation of color on the Raimat label, in this format the lower part displays a suggestive close-up photograph of the wine, red or white, in a glass.

This execution is part of the global project Raimat.


Raimat, Global Project, Packaging

Raimat 100
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Raimat 100

“For the strains to bear fruit they need something more than fertiliser and work - they need care, they need to be watched over often with the loving gaze of their master or keeper.”

This could be the translation of the quote in Catalan that appears on the label of Raimat 100. The sentence belongs to Raventós, the creator of Raimat, which is today a large winery surrounded by a sea of vineyards that emerged from a desert wasteland and which is celebrating its 100th anniversary with a commemorative wine. Sticking closely to the Raimat style, Raimat 100 is a very limited edition of an extraordinary coupage of Chardonnay and Xarel·lo grapes. Combining an indigenous variety like Xarel·lo with the Chardonnay burgundy one - which Raimat practically introduced to the Iberian peninsula - demonstrates the creative audacity that has always typified this pioneer winery in so many fields.

The design essentially expresses what it is - a very special Raimat wine which pays homage to its founder on the occasion of its centenary. It does this on in almost wraparound label, which focuses the attention on three central elements: the large “100” in gold stamping that announces the Raimat brand name above and the calligraphic text of the quote by Manuel Raventós below. As a highly individual edition, although it is a departure from the design structure of other Raimat products, it breathes the same values through a contemporary and qualitative air that is clean and restrained.


Raimat, Packaging

Anima de Raimat
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Anima de Raimat

The individual winemaking style provided a “very Raimat” character to wines aimed at specialist stores and the catering industry. The briefing sought to identify a personal name for this range, as well as to singularise its image against the visual uniformity of other wines of the brand.

For the project, Lateral Branding suggested the name “Anima de Raimat” and a graphic conception that made its close connection to the brand equally explicit through an authentic Raimat motif which was in turn as representative and attractive as possible. Having assessed different alternatives, they are localised in the interior of Raimat Castle, which overlooks the estate, with early 20th-century handcrafted tiles with the shield presenting the Raimat name based on the composition of the cluster of grapes (“raïm”) and the hand (“mà”). With the exact narrative of the concept ensured by means of the tiles and their significance, their presence makes up a visual of great impact, both on the wine bottles and in the materials that accompany them.


Raimat, Packaging

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