Gold by Rondel
Among all the categories of wine, perhaps the most evident special quality in the character of cava as a product is its association with being consumed at times when there is something to celebrate. This is a very powerful visual feature, due to its great popularity, and the packaging design must reflect this more forcefully the more the cava is a mainstream one aimed at a wide target audience. This is the case with the Rondel cava brand which, when the Christmas period is about to kick off, puts on its party dress with its Gold by Rondel edition.
Aimed at the shelves and with good value for money, the impact of Gold by Rondel’s golden sleeve is the determining factor for impacting, capturing the attention and showing a profile completely in line with what it represents and what is expected of this product.