Projects
Abadia de Poblet
Amatller
Bach
Baldo / Kimba
Balliu
Bodegas Bilbaínas
Castey
Codorníu
Copa Sabia
Cotecnica
Dominante
Ederra
Frizz
Fundix
GoldenBridge
La Granja
La Vicalanda
Lateral Branding
Legaris
Mas Pere
Möller For Man
Ocean
Pastoret
Puro Arte
Raimat
Rondel
San Miguel
Scala Dei
Simón Coll
Snacks Aldi
Tayaimgut
Via Avgvsta
Viar
Viña Pomal
Viña Zaco
Voortrekker
--
Strategy
Naming
Brand
Stationery
Catalogue
Packaging
Advertising
Web



Info
Contact
Projects
Viña Zaco and Viña Zaco Ecológico Redesign
1 2 3

Viña Zaco and Viña Zaco Ecológico Redesign

The briefing required continuity with the previous design, which was relatively recent, for Viña Zaco; a wine that was conceived of and launched as a modern, unique Rioja, even designated a “rebel” with regard to the mainly traditional profile of the wines from this Designation of Origin.

When tackling the redesign, we were specifically asked to maintain the current black and red color scheme, as well as the prominence of the crossed words in the brand, even through the style of this label admittedly didn’t transmit the real quality of the wine. As a result, respecting the general guidelines, we revised and modified the elements that make up the Viña Zaco graphics as well as the label material in order to transmit a higher perceived value. After the new image had been defined, we shaped that of the new organic Viña Zaco as well.


Viña Zaco, Packaging

cat
esp
eng