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Viña Zaco and Viña Zaco Ecológico Redesign
The briefing required continuity with the previous design, which was relatively recent, for Viña Zaco; a wine that was conceived of and launched as a modern, unique Rioja, even designated a “rebel” with regard to the mainly traditional profile of the wines from this Designation of Origin.
When tackling the redesign, we were specifically asked to maintain the current black and red color scheme, as well as the prominence of the crossed words in the brand, even through the style of this label admittedly didn’t transmit the real quality of the wine. As a result, respecting the general guidelines, we revised and modified the elements that make up the Viña Zaco graphics as well as the label material in order to transmit a higher perceived value. After the new image had been defined, we shaped that of the new organic Viña Zaco as well.