{"id":1563,"date":"2022-10-17T07:57:58","date_gmt":"2022-10-17T07:57:58","guid":{"rendered":"http:\/\/lateralbranding.com\/?post_type=projects&p=1563"},"modified":"2023-10-07T23:17:58","modified_gmt":"2023-10-07T23:17:58","slug":"voortrekker-gin","status":"publish","type":"projects","link":"https:\/\/lateralbranding.com\/es\/proyecto\/voortrekker-gin\/","title":{"rendered":"Voortrekker Gin"},"content":{"rendered":"\n

En un momento de auge del gin tonic y la cultura mixer se nos encarg\u00f3 crear una nueva marca desde cero. Se nos marcaron solo dos palancas para crear: la procedencia holandesa del producto y su posicionamiento objetivo s\u00faper-premium, a lo que se a\u00f1adi\u00f3 m\u00e1s tarde como ingrediente naranja de Sud\u00e1frica.<\/p>\n","protected":false},"featured_media":1576,"template":"","client":[73],"class_list":["post-1563","projects","type-projects","status-publish","has-post-thumbnail","hentry","client-voortrekker"],"acf":[],"yoast_head":"\nVoortrekker Gin - Lateral Branding<\/title>\n<meta name=\"description\" content=\"Proyecto global de creaci\u00f3n de concepto, naming e identidad visual para una nueva ginebra elaborada en los Pa\u00edses Bajos.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lateralbranding.com\/es\/proyecto\/voortrekker-gin\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Voortrekker Gin - Lateral Branding\" \/>\n<meta property=\"og:description\" content=\"Proyecto global de creaci\u00f3n de concepto, naming e identidad visual para una nueva ginebra elaborada en los Pa\u00edses Bajos.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/lateralbranding.com\/es\/proyecto\/voortrekker-gin\/\" \/>\n<meta property=\"og:site_name\" content=\"Lateral Branding\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-07T23:17:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/lateralbranding.com\/wp-content\/uploads\/Voortrekker_Thumbnail.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1444\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/lateralbranding.com\/es\/proyecto\/voortrekker-gin\/\",\"url\":\"https:\/\/lateralbranding.com\/es\/proyecto\/voortrekker-gin\/\",\"name\":\"Voortrekker Gin - Lateral Branding\",\"isPartOf\":{\"@id\":\"http:\/\/lateralbranding.com\/es\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/lateralbranding.com\/es\/proyecto\/voortrekker-gin\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/lateralbranding.com\/es\/proyecto\/voortrekker-gin\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/lateralbranding.com\/wp-content\/uploads\/Voortrekker_Thumbnail.jpg\",\"datePublished\":\"2022-10-17T07:57:58+00:00\",\"dateModified\":\"2023-10-07T23:17:58+00:00\",\"description\":\"Proyecto global de creaci\u00f3n de concepto, naming e identidad visual para una nueva ginebra elaborada en los Pa\u00edses Bajos.\",\"breadcrumb\":{\"@id\":\"https:\/\/lateralbranding.com\/es\/proyecto\/voortrekker-gin\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/lateralbranding.com\/es\/proyecto\/voortrekker-gin\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/lateralbranding.com\/es\/proyecto\/voortrekker-gin\/#primaryimage\",\"url\":\"https:\/\/lateralbranding.com\/wp-content\/uploads\/Voortrekker_Thumbnail.jpg\",\"contentUrl\":\"https:\/\/lateralbranding.com\/wp-content\/uploads\/Voortrekker_Thumbnail.jpg\",\"width\":1920,\"height\":1444},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/lateralbranding.com\/es\/proyecto\/voortrekker-gin\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"http:\/\/lateralbranding.com\/es\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Voortrekker Gin\"}]},{\"@type\":\"WebSite\",\"@id\":\"http:\/\/lateralbranding.com\/es\/#website\",\"url\":\"http:\/\/lateralbranding.com\/es\/\",\"name\":\"Lateral Branding\",\"description\":\"\",\"publisher\":{\"@id\":\"http:\/\/lateralbranding.com\/es\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\/\/lateralbranding.com\/es\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"http:\/\/lateralbranding.com\/es\/#organization\",\"name\":\"Lateral Branding\",\"url\":\"http:\/\/lateralbranding.com\/es\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"http:\/\/lateralbranding.com\/es\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/lateralbranding.com\/wp-content\/uploads\/logo-lateralbranding.png\",\"contentUrl\":\"https:\/\/lateralbranding.com\/wp-content\/uploads\/logo-lateralbranding.png\",\"width\":400,\"height\":60,\"caption\":\"Lateral Branding\"},\"image\":{\"@id\":\"http:\/\/lateralbranding.com\/es\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Voortrekker Gin - Lateral Branding","description":"Proyecto global de creaci\u00f3n de concepto, naming e identidad visual para una nueva ginebra elaborada en los Pa\u00edses Bajos.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/lateralbranding.com\/es\/proyecto\/voortrekker-gin\/","og_locale":"es_ES","og_type":"article","og_title":"Voortrekker Gin - Lateral Branding","og_description":"Proyecto global de creaci\u00f3n de concepto, naming e identidad visual para una nueva ginebra elaborada en los Pa\u00edses Bajos.","og_url":"https:\/\/lateralbranding.com\/es\/proyecto\/voortrekker-gin\/","og_site_name":"Lateral Branding","article_modified_time":"2023-10-07T23:17:58+00:00","og_image":[{"width":1920,"height":1444,"url":"https:\/\/lateralbranding.com\/wp-content\/uploads\/Voortrekker_Thumbnail.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/lateralbranding.com\/es\/proyecto\/voortrekker-gin\/","url":"https:\/\/lateralbranding.com\/es\/proyecto\/voortrekker-gin\/","name":"Voortrekker Gin - Lateral Branding","isPartOf":{"@id":"http:\/\/lateralbranding.com\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/lateralbranding.com\/es\/proyecto\/voortrekker-gin\/#primaryimage"},"image":{"@id":"https:\/\/lateralbranding.com\/es\/proyecto\/voortrekker-gin\/#primaryimage"},"thumbnailUrl":"https:\/\/lateralbranding.com\/wp-content\/uploads\/Voortrekker_Thumbnail.jpg","datePublished":"2022-10-17T07:57:58+00:00","dateModified":"2023-10-07T23:17:58+00:00","description":"Proyecto global de creaci\u00f3n de concepto, naming e identidad visual para una nueva ginebra elaborada en los Pa\u00edses Bajos.","breadcrumb":{"@id":"https:\/\/lateralbranding.com\/es\/proyecto\/voortrekker-gin\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/lateralbranding.com\/es\/proyecto\/voortrekker-gin\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/lateralbranding.com\/es\/proyecto\/voortrekker-gin\/#primaryimage","url":"https:\/\/lateralbranding.com\/wp-content\/uploads\/Voortrekker_Thumbnail.jpg","contentUrl":"https:\/\/lateralbranding.com\/wp-content\/uploads\/Voortrekker_Thumbnail.jpg","width":1920,"height":1444},{"@type":"BreadcrumbList","@id":"https:\/\/lateralbranding.com\/es\/proyecto\/voortrekker-gin\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"http:\/\/lateralbranding.com\/es\/"},{"@type":"ListItem","position":2,"name":"Voortrekker Gin"}]},{"@type":"WebSite","@id":"http:\/\/lateralbranding.com\/es\/#website","url":"http:\/\/lateralbranding.com\/es\/","name":"Lateral Branding","description":"","publisher":{"@id":"http:\/\/lateralbranding.com\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"http:\/\/lateralbranding.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"http:\/\/lateralbranding.com\/es\/#organization","name":"Lateral Branding","url":"http:\/\/lateralbranding.com\/es\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"http:\/\/lateralbranding.com\/es\/#\/schema\/logo\/image\/","url":"https:\/\/lateralbranding.com\/wp-content\/uploads\/logo-lateralbranding.png","contentUrl":"https:\/\/lateralbranding.com\/wp-content\/uploads\/logo-lateralbranding.png","width":400,"height":60,"caption":"Lateral Branding"},"image":{"@id":"http:\/\/lateralbranding.com\/es\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/lateralbranding.com\/es\/wp-json\/wp\/v2\/projects\/1563","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lateralbranding.com\/es\/wp-json\/wp\/v2\/projects"}],"about":[{"href":"https:\/\/lateralbranding.com\/es\/wp-json\/wp\/v2\/types\/projects"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lateralbranding.com\/es\/wp-json\/wp\/v2\/media\/1576"}],"wp:attachment":[{"href":"https:\/\/lateralbranding.com\/es\/wp-json\/wp\/v2\/media?parent=1563"}],"wp:term":[{"taxonomy":"client","embeddable":true,"href":"https:\/\/lateralbranding.com\/es\/wp-json\/wp\/v2\/client?post=1563"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}