{"id":2435,"date":"2023-10-11T13:34:52","date_gmt":"2023-10-11T13:34:52","guid":{"rendered":"http:\/\/lateralbranding.com\/?post_type=projects&#038;p=2435"},"modified":"2023-10-11T21:03:00","modified_gmt":"2023-10-11T21:03:00","slug":"cereales-style-golden-bridge","status":"publish","type":"projects","link":"https:\/\/lateralbranding.com\/es\/proyecto\/cereales-style-golden-bridge\/","title":{"rendered":"Cereales Style Golden Bridge"},"content":{"rendered":"\n<p>Antes de su redise\u00f1o, esta l\u00ednea Style era el tipo de gama de cereales que presentaba en sus cajas una destacada silueta femenina en actitud gimn\u00e1stica. Como sucede en otras categor\u00edas, al utilizar esta simbolizaci\u00f3n las marcas apuntan hacia un target femenino y se lanza un ambiguo mensaje cuya interpretaci\u00f3n de fondo bascula entre \u201cproducto saludable\u201d y \u00abproducto para hacer r\u00e9gimen\u201d. <\/p>\n\n\n\n<p>Cuando se dan estos casos nuestra recomendaci\u00f3n, compartida por el cliente, es ser honestos. Era pertinente mantener un enfoque m\u00e1s femenino por otras v\u00edas como la caligraf\u00eda o la fotograf\u00eda.<\/p>\n","protected":false},"featured_media":2471,"template":"","client":[21],"class_list":["post-2435","projects","type-projects","status-publish","has-post-thumbnail","hentry","client-aldi"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cereales Style Golden Bridge - Lateral Branding<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lateralbranding.com\/es\/proyecto\/cereales-style-golden-bridge\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cereales Style Golden Bridge - Lateral Branding\" \/>\n<meta property=\"og:description\" content=\"Antes de su redise\u00f1o, esta l\u00ednea Style era el tipo de gama de cereales que presentaba en sus cajas una destacada silueta femenina en actitud gimn\u00e1stica. Como sucede en otras &hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/lateralbranding.com\/es\/proyecto\/cereales-style-golden-bridge\/\" \/>\n<meta property=\"og:site_name\" content=\"Lateral Branding\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-11T21:03:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/lateralbranding.com\/wp-content\/uploads\/Style_Thumbnail-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1444\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/lateralbranding.com\/es\/proyecto\/cereales-style-golden-bridge\/\",\"url\":\"https:\/\/lateralbranding.com\/es\/proyecto\/cereales-style-golden-bridge\/\",\"name\":\"Cereales Style Golden Bridge - Lateral Branding\",\"isPartOf\":{\"@id\":\"https:\/\/lateralbranding.com\/es\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/lateralbranding.com\/es\/proyecto\/cereales-style-golden-bridge\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/lateralbranding.com\/es\/proyecto\/cereales-style-golden-bridge\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/lateralbranding.com\/wp-content\/uploads\/Style_Thumbnail-2.jpg\",\"datePublished\":\"2023-10-11T13:34:52+00:00\",\"dateModified\":\"2023-10-11T21:03:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/lateralbranding.com\/es\/proyecto\/cereales-style-golden-bridge\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/lateralbranding.com\/es\/proyecto\/cereales-style-golden-bridge\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/lateralbranding.com\/es\/proyecto\/cereales-style-golden-bridge\/#primaryimage\",\"url\":\"https:\/\/lateralbranding.com\/wp-content\/uploads\/Style_Thumbnail-2.jpg\",\"contentUrl\":\"https:\/\/lateralbranding.com\/wp-content\/uploads\/Style_Thumbnail-2.jpg\",\"width\":1920,\"height\":1444},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/lateralbranding.com\/es\/proyecto\/cereales-style-golden-bridge\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/lateralbranding.com\/es\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Cereales Style Golden Bridge\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/lateralbranding.com\/es\/#website\",\"url\":\"https:\/\/lateralbranding.com\/es\/\",\"name\":\"Lateral Branding\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/lateralbranding.com\/es\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/lateralbranding.com\/es\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/lateralbranding.com\/es\/#organization\",\"name\":\"Lateral Branding\",\"url\":\"https:\/\/lateralbranding.com\/es\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/lateralbranding.com\/es\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/lateralbranding.com\/wp-content\/uploads\/logo-lateralbranding.png\",\"contentUrl\":\"https:\/\/lateralbranding.com\/wp-content\/uploads\/logo-lateralbranding.png\",\"width\":400,\"height\":60,\"caption\":\"Lateral Branding\"},\"image\":{\"@id\":\"https:\/\/lateralbranding.com\/es\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Cereales Style Golden Bridge - Lateral Branding","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/lateralbranding.com\/es\/proyecto\/cereales-style-golden-bridge\/","og_locale":"es_ES","og_type":"article","og_title":"Cereales Style Golden Bridge - Lateral Branding","og_description":"Antes de su redise\u00f1o, esta l\u00ednea Style era el tipo de gama de cereales que presentaba en sus cajas una destacada silueta femenina en actitud gimn\u00e1stica. Como sucede en otras &hellip;","og_url":"https:\/\/lateralbranding.com\/es\/proyecto\/cereales-style-golden-bridge\/","og_site_name":"Lateral Branding","article_modified_time":"2023-10-11T21:03:00+00:00","og_image":[{"width":1920,"height":1444,"url":"https:\/\/lateralbranding.com\/wp-content\/uploads\/Style_Thumbnail-2.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/lateralbranding.com\/es\/proyecto\/cereales-style-golden-bridge\/","url":"https:\/\/lateralbranding.com\/es\/proyecto\/cereales-style-golden-bridge\/","name":"Cereales Style Golden Bridge - Lateral Branding","isPartOf":{"@id":"https:\/\/lateralbranding.com\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/lateralbranding.com\/es\/proyecto\/cereales-style-golden-bridge\/#primaryimage"},"image":{"@id":"https:\/\/lateralbranding.com\/es\/proyecto\/cereales-style-golden-bridge\/#primaryimage"},"thumbnailUrl":"https:\/\/lateralbranding.com\/wp-content\/uploads\/Style_Thumbnail-2.jpg","datePublished":"2023-10-11T13:34:52+00:00","dateModified":"2023-10-11T21:03:00+00:00","breadcrumb":{"@id":"https:\/\/lateralbranding.com\/es\/proyecto\/cereales-style-golden-bridge\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/lateralbranding.com\/es\/proyecto\/cereales-style-golden-bridge\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/lateralbranding.com\/es\/proyecto\/cereales-style-golden-bridge\/#primaryimage","url":"https:\/\/lateralbranding.com\/wp-content\/uploads\/Style_Thumbnail-2.jpg","contentUrl":"https:\/\/lateralbranding.com\/wp-content\/uploads\/Style_Thumbnail-2.jpg","width":1920,"height":1444},{"@type":"BreadcrumbList","@id":"https:\/\/lateralbranding.com\/es\/proyecto\/cereales-style-golden-bridge\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/lateralbranding.com\/es\/"},{"@type":"ListItem","position":2,"name":"Cereales Style Golden Bridge"}]},{"@type":"WebSite","@id":"https:\/\/lateralbranding.com\/es\/#website","url":"https:\/\/lateralbranding.com\/es\/","name":"Lateral Branding","description":"","publisher":{"@id":"https:\/\/lateralbranding.com\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/lateralbranding.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/lateralbranding.com\/es\/#organization","name":"Lateral Branding","url":"https:\/\/lateralbranding.com\/es\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/lateralbranding.com\/es\/#\/schema\/logo\/image\/","url":"https:\/\/lateralbranding.com\/wp-content\/uploads\/logo-lateralbranding.png","contentUrl":"https:\/\/lateralbranding.com\/wp-content\/uploads\/logo-lateralbranding.png","width":400,"height":60,"caption":"Lateral Branding"},"image":{"@id":"https:\/\/lateralbranding.com\/es\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/lateralbranding.com\/es\/wp-json\/wp\/v2\/projects\/2435","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lateralbranding.com\/es\/wp-json\/wp\/v2\/projects"}],"about":[{"href":"https:\/\/lateralbranding.com\/es\/wp-json\/wp\/v2\/types\/projects"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lateralbranding.com\/es\/wp-json\/wp\/v2\/media\/2471"}],"wp:attachment":[{"href":"https:\/\/lateralbranding.com\/es\/wp-json\/wp\/v2\/media?parent=2435"}],"wp:term":[{"taxonomy":"client","embeddable":true,"href":"https:\/\/lateralbranding.com\/es\/wp-json\/wp\/v2\/client?post=2435"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}