{"id":2536,"date":"2023-10-12T16:18:48","date_gmt":"2023-10-12T16:18:48","guid":{"rendered":"http:\/\/lateralbranding.com\/?post_type=projects&p=2536"},"modified":"2023-10-12T16:18:49","modified_gmt":"2023-10-12T16:18:49","slug":"high-note","status":"publish","type":"projects","link":"https:\/\/lateralbranding.com\/es\/proyecto\/high-note\/","title":{"rendered":"High Note"},"content":{"rendered":"\n

Distribuidos en Estados Unidos, los dos vinos argentinos High Note provienen de vi\u00f1edos situados en una alta cota al pie de los Andes. Este discurso era la base de la anterior presentaci\u00f3n, pero el prop\u00f3sito ahora era darle un vuelco absoluto dado el poco inter\u00e9s que un enfoque demasiado especializado despertaba en el target. De hecho se trataba de atraer a un consumidor anglosaj\u00f3n no-entendido, que compra y bebe vino espor\u00e1dicamente y en un contexto social.<\/p>\n","protected":false},"featured_media":2543,"template":"","client":[80],"class_list":["post-2536","projects","type-projects","status-publish","has-post-thumbnail","hentry","client-high-note"],"acf":[],"yoast_head":"\nHigh Note - Lateral Branding<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lateralbranding.com\/es\/proyecto\/high-note\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"High Note - Lateral Branding\" \/>\n<meta property=\"og:description\" content=\"Distribuidos en Estados Unidos, los dos vinos argentinos High Note provienen de vi\u00f1edos situados en una alta cota al pie de los Andes. 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