{"id":825,"date":"2022-09-22T08:46:27","date_gmt":"2022-09-22T08:46:27","guid":{"rendered":"http:\/\/lateralbranding.com\/?post_type=projects&#038;p=825"},"modified":"2023-10-11T14:08:39","modified_gmt":"2023-10-11T14:08:39","slug":"pastoret","status":"publish","type":"projects","link":"https:\/\/lateralbranding.com\/es\/proyecto\/pastoret\/","title":{"rendered":"Pastoret"},"content":{"rendered":"\n<p>El proyecto global de Pastoret nace justamente de trasladar a la vista lo que ya era diferente y apreciable en sus productos l\u00e1cteos. El placer que ofrece el sabor de un yoghourt fruto de una elaboraci\u00f3n m\u00e1s cuidada y costosa estaba muy lejos de percibirse convincentemente desde la imagen proyectada por el producto. Hab\u00eda que corregirlo y, al hacerlo, crear una marca que se situar\u00eda en las ant\u00edpodas de lo que parec\u00eda ser y no era.<\/p>\n","protected":false},"featured_media":2478,"template":"","client":[43],"class_list":["post-825","projects","type-projects","status-publish","has-post-thumbnail","hentry","client-pastoret"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pastoret - Lateral Branding<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lateralbranding.com\/es\/proyecto\/pastoret\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pastoret - Lateral Branding\" \/>\n<meta property=\"og:description\" content=\"El proyecto global de Pastoret nace justamente de trasladar a la vista lo que ya era diferente y apreciable en sus productos l\u00e1cteos. 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