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Just This Naming

Just This Naming

When an innovative product is going to be launched, one that has no equal in the market, the need to explain it clearly to the consumer becomes a priority. The choice of the brand name offers the opportunity to do so prominently from the product packaging, especially when there is hardly any other communication media available.

The international focus on the commercialization of the product also demanded the general understanding offered by using English. As it is a snack, a name that conveys a certain informality and is very distinctive and easily memorable was also advisable.

As it is widely explained in the entry corresponding to packaging, the essential feature in this new snack is the 100% identification between the initial raw material, the cheese, and the result, the cheese snack. If we look it up, among the ingredients of the usual cheese snacks it is difficult to find real cheese but flours, flavourings, preservatives, etc. On the other hand, this snack is just cheese, crunchy, but cheese without anything else: it is “Just This, just cheese”.


Just This, Naming

Just This, 100% cheese snacks

Just This, 100% cheese snacks

The emergence of a literally new food product as a result of technological innovation is a very exceptional fact. This is the case of "Just This" which are 100% cheese snacks without adding anything else. And that is the most important thing: it is just the original cheese (three varieties: an Emmental, a Cheddar and a semi-cured cheese) in the form of small crunchy balls, neither fried or baked. Just This, Just Cheese.

Regarding the packaging issue, our client wanted this absolute natural purity of the product (so rare in food and, not to mention, in snacks) to be reflected in a very clean, clear and direct approach. Therefore the focus is to show the image of the original cheese and its translation as a crunchy snack, just below.

All the texts on the packaging, from the "Just This" brand to the "The Crunchy Cheese" claim, seek nothing more than to reinforce this unprecedented identification: the fact that we have a snack that is 100% cheese and nothing more and even more that, such snack maintains all the characteristics of the original cheese, both in nutritional and taste terms. The many cheese lovers are as happy as ever!


Just This, Packaging

Just This Website
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Just This Website

The idea behind the website was that, just by entering it, the user could quickly and attractively understand what this totally new product is, moving the cursor without opening sections.

The snack character fits well with the dynamics of actions and messages which appear when scrolling down, in a sequence that identifies the brand Just This with the ingredient (the original cheese), with the snack (the cheese in the form of crunchy balls) and finally with the packaging and its three varieties of cheese.

https://justthis-snacks.com/es/


Just This, Web

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