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Mallart, charcuterie artisans

Mallart, charcuterie artisans

It is not very common that the mere vision of a brand gives the public much and accurate information about it. This is what we decided as most appropriate in the case of the Mallart brand so as to raise its awareness and position it at the same time: a flow of information that is revealed to us from its graphic nature and the explicit contents it incorporates.

Mallart's goal is to expand its public knowledge through new selective retail outlets that appreciate its superior elaboration and flavor. Its condition as a high quality sausage maker is literally expressed in the graphic identity, which also exposes two important features to differentiate and give relevant value to its proposal. On the one hand, the good trade developed over more than 100 years, an aspect that is also visually reflected in a design style as artistic and qualitative as historical and traditional in the region of origin, the so-called Gran Penedès. On the other hand, it was precisely interesting to underline the origin in La Llacuna, a town whose specialization in making sausages is known in the area thanks to a particular microclimate, suitable for production and drying, and a centenary know-how in the mixing of meats and other ingredients according to distinctive own recipes.


Mallart, Brand

Mallart, assorted charcuterie
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Mallart, assorted charcuterie

Mallart's range includes products to be sliced in the store and packaged products, either with the whole piece or already sliced. The protection needs of the product are different in each case: it was agreed that, regardless of the type of packaging it was, the brand attribution had to be clearly transmitted.

Whereas the Mallart brand circle could be attached with a string to each piece of cured sausage, the rest of the products required a somewhat more complex packaging intervention. Those vacuum packaged incorporate the brand on a cardboard easel in which the name of the product is displayed in a label while another one in the back shows other specific contents, such as the ingredients list. The surface of the easel has meant defining a motif as a continuous background associated with the brand and related in its style, useful to personalize corporate spaces and materials as well.


Mallart, Packaging

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