Upgrade Sensilis | Senstive Skin Lab

Sensilis by Dermofarm is a brand of cosmetic dermatology sold exclusively in pharmacies. Its formulas cover all the needs related to the aging of sensitive skin, without sacrificing sensoriality.

Reinforcing the credibility and efficacy values ​​of its proposals even on the most sensitive skin was established as a parallel objective to redesigning its entire range in order to achieve an eco-sustainable pharmaceutical proposal, in which the brand stands out as a pioneer. Starting from qualitative materials for the primary and secondary packaging, their choice and combination represented an exercise in simplification and ordering, finding the tone that has led to a personal, elegant, sensory and sustainable presentation.

For this we recover and update some codes, colours and icons of the original 1979 packs under the prism "Sensitive Skin Lab" turning them into the vertebral artery of the new structure.

The line that Sensilis prioritized to show its new positioning was Upgrade which, in addition to being the most important, had to maintain the characteristic black colour in its cases. Starting with Upgrade as a master of the entire range, a transition model was established for the rest of Sensilis, maintaining the identity of the different families.