At Lateral Branding we build brand identities. The purpose of our work is to shape the perceptions towards the products and brands entrusted to us from two successive phases: conceptualization and design.
More and more frequently our projects are integral, it is the consequence of having defined the conceptual and visual base capable of connecting the different realizations that express it with total coherence.
We believe that devising things with common sense and expressing them in a distinctive and personal way is today the most solid guarantee to create brand value.
We strive to make our projects stand out, gaining a greater perception of value in order to deserve the preference of consumers saturated with options and messages.
The conceptual and visual differentiation of consumer proposals is the way to capture their attention, the premise of their competitive effectiveness.
Branding / Packaging / Corporate